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Relationship Era
Known for long-term relationships developed over time with both customers and distributors.
- Based on building a lasting relationship with a customer (Apple)
- Created in 1990's, still being used.
- Putting out new products to entice the same customer from re-buying.
-Trying to lock in customers into the company.
Home
Production Era
Sales Era
Marketing Era
Relationship Era
Celebrity
Outdoor
Future