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Production Era
Sales Era
Marketing Era
Relationship Era
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Outdoor
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Sales Era
Known for sales orientation, based on idea that customers will not purchase nonessential goods.
- Focus more on creative advertising and personal selling.
- Title of Sales Manager or Marketing Officer became acknowledged.
- Began in 1920's and ran til 1940.
- More on production and sales than quality.
Home
Production Era
Sales Era
Marketing Era
Relationship Era
Celebrity
Outdoor
Future